Marketing can have a negative or positive impact on a business. It all depends on how a brand chooses to use a marketing tool. 2014 was not a good year for the Malaysian Airlines.
It suffered some big blows after it lost two of its planes in the same year claiming 537 lives. The brand also suffered a huge blow after its marketing efforts became blunderers tarnishing the brand’s image. The infographic above explains these two marketing blunders.